Kula Gowrava is a family drama starring raj kumar in lead. The story revolves around constraints in creating and execution of a marriage. The Raj Kumar father marrys him to leelavathi who hails from a poor family and taking large amount of dowry. Raj kumar's sister is forced to marry a 70 year old guy from her father for the love of money. Raj kumar and Leelavathi take intiative to stop the marraige from happening.