Tarun (Tarun) is an unemployed orphan and a postgraduate. So he joins as a bar manager. There he insults Magadha (Jeeva), a local goon. Meghada also starts searching for Tarun to take revenge. At this juncture Tarun happens to see a paper advertisement issued by Dhanaraj Mansion, which is supposed to be the wealthiest family in that area. They announce a 'Swayamvaram' to their daughter Keerthi Dhanraj (Gajala). Tarun attends the Swayamvaram, which is being telecasted in AP live. He gets so mesmerized with the looks of Keerthi that he jumps on to her and kisses her on her lips for 30 seconds continuouslyTo take revenge on Tarun for kissing his lover, Pawan jets on a mission to hunt down Tarun. Tarun escapes from Dhanraj Mansion. Mrs. Dhanraj announces a cash award of Rs. 10 lakhs on the head of Tarun.